Brand Guidelines

1. What is LegalQuants' mission?

LegalQuants exists to find, vet, train and deploy legal quants. We create the ecosystem and infrastructure around this new category of talent.

2. What is a legal quant?

Short version: A lawyer who builds their own tech to practise law.

Long version: A lawyer who builds their own system like a quant to encode their legal expertise, win new business and create new markets.

Naming convention

• LegalQuants — one word, capital L and Q, always plural. The company/brand.
• LQ — the accepted short form of LegalQuants. Refers to the company, never to a person.
• legal quant — two words, lowercase (except at the start of a sentence). The person. This is the industry role, defined above.
• Do not write LegalQuant (singular, one word) — that mixes the company name with the person label and reads as an invented single individual. The company is always plural; the person is always two words.
• Do not capitalise Legal Quant as if it were a title, credential, or certification. There is no such certification (see section 3).

3. Who can call themselves an LQ Community member?

To become an LQ Community member, you complete the LQ Residency program, pass LQ Assess, or receive an invitation from a founder. There is no certified Legal Quant or LQ designation as of today.

4. Representing yourself in public

LQ Community members speak as members. Only the LegalQuants team speaks for LegalQuants. The following rules apply whenever you refer to LegalQuants (or LQ), the LQ Community, or the LQ Residency in any public setting — including biographies, LinkedIn or other social profiles, introductions in chat groups, event descriptions, podcasts, media interviews, marketing materials, and pitches to third parties.

What you may say

• That you are an LQ Community member.
• That you completed (or are enrolled in) the LQ Residency program, if you did.
• That you passed LQ Assess, if you did.
• That you are an LQ Residency mentor, only if the LegalQuants team has formally appointed you to that role in writing.
• A link to your public profile at legalquants.com/community.

What you may not say

• That you hold any operational or leadership role at LegalQuants or in any LegalQuants sub-brand (LQ Community, LQ Residency, LQ Assess, or any other) — including titles such as lead, co-lead, head, director, manager, organizer, co-organizer, host, coordinator, ambassador, chapter lead, city lead, community lead, program lead, moderator, or administrator of any LegalQuants program, event, group, meetup, chat, channel, or initiative — unless the LegalQuants team has appointed you to that specific role in writing.
• That you run, lead, own, co-own, operate, manage, host, organize, or convene any LegalQuants program, event, group, meetup, chat, channel, or initiative, unless the LegalQuants team has appointed you to do so in writing. For example: “I run the LQ Community”, “I run the LQ Residency program”, “I co-own LQ events”, “I organize the LQ Community in [city or specialty]”, “I lead the LQ [group name] chapter” are not permitted statements for members.
• That you are an employee, contractor, staff member, representative, spokesperson, agent, or officer of LegalQuants. LegalQuants currently has two cofounders and no employees; anybody else describing themselves this way is misrepresenting.
• Language that positions you as speaking on behalf of LegalQuants — for example, using “we” or “our” in reference to LegalQuants or any of its sub-brands, programs, decisions, events, or plans. Members speak as members (“I am an LQ Community member”), not as insiders (“our LQ Community”, “our LQ Residency”, “our program”).
• That you represent LegalQuants to any third party, media outlet, client, sponsor, partner, regulator, or in any commercial negotiation, unless you have received formal written approval from admin@legalquants.com for that specific engagement.

Groups, events, and derivative names

• You may not create, host, convene, moderate, or brand any group, chat, channel, publication, meetup, workshop, conference, hackathon, or other event under the LegalQuants name, the LQ name, the LQ Community name, the LQ Residency name, or any derivative or compound (for example: [X]Quants, LQ [City], LQ [Practice Area], LQ [Demographic]) — in any medium, including WhatsApp, Slack, Discord, Telegram, Substack, LinkedIn, in person, or otherwise — without formal written approval from admin@legalquants.com.
• Approval is granted for a specific program, event, or group, for a specific scope and time. It does not extend to additional programs, sub-groups, spin-offs, or successor events, each of which requires a new written approval.
• You may not use the LegalQuants or LQ logo, wordmark, or visual identity outside of your own public profile page without formal written approval. Section 5 (Logo and visual identity) sets out the full logo rules.

5. Logo and visual identity

LegalQuants and the LQ mark are registered trademarks. LegalQuants provides official logo assets in three forms. Do not redraw, retype, or recolour the mark; always use the prescribed logo images.

The mark

• lq-mark— primary. Charcoal tile with white “LQ”. Use on light backgrounds.
• lq-mark-reversed — white tile with charcoal “LQ”. Use on dark or photographic backgrounds.
• lq-lockup (and lq-lockup-reversed) — the mark alongside the full “LegalQuants” wordmark. Use only when the layout calls for the name, not the tile.

Files

• Formats: SVG (vector, all text converted to outlines) and transparent PNG at 1024 px tall. The SVG scales to any size; use the PNG where vector isn't supported.
• Default to lq-mark. Switch to -reversed on dark or photographic backgrounds. Use the lockup only if the layout calls for the name.

Colours

• Charcoal #2D2D2D and White #FFFFFF only. No other colours, tints, or gradients.

Clear space

Keep clear space at least the height of the letter “L” on all four sides of the mark, free of other logos, text, or edges.

Minimum size

• Mark: 24 px on screen / 8 mm in print.
• Lockup: 32 px on screen / 12 mm in print.

Please don't

• Recolour the mark, or add gradients, shadows, outlines, or 3D effects.
• Stretch, rotate, or crop the tile, or place the letters without the tile.
• Retype “LQ” or “LegalQuants” in another font — always use the prescribed logo images.
• Combine the mark with another logo into a single lockup, or use it in a way that implies certification, endorsement, or exclusivity.
• Use the mark on any surface — website, deck, event, merchandise, publication — outside of your own public profile page, without formal written approval.

Requesting assets

Request the prescribed logo images, and permission for any use beyond your own public profile page, from admin@legalquants.com. Co-branded materials, event branding, merchandise, and marketing materials require written approval for each specific use.

6. Community conduct

These rules apply to every LQ Community member across every LegalQuants surface — WhatsApp, Slack, Substack, GitHub, LQBrain, LQDigest, LQClaw, LQMCP, video calls, in-person events, and any other LQ channel.

a. Chatham House Rule

You may share what is discussed in LQ channels — a tool that came up, a workflow, a debate, an insight. You may not attribute what was said to who said it, in any medium, ever. This applies to messages, screenshots, direct quotes, and paraphrases, whether in public or in private.

b. Respect stealth members

Some LQ Community members participate anonymously or under handles. You may not try to identify them, ask where they work, publish their details, or share their identity outside LQ channels.

c. Confidentiality of access

Access codes, passcodes, bearer tokens, invite links, and private URLs for LegalQuants resources (LQBrain, LQDigest, LQMCP, LQClaw, private Substack, Slack workspaces, WhatsApp channels, and any other) are for LQ Community members and paid subscribers only. Do not share them, publish them, or grant access to anyone else. Unauthorised disclosure of access or of the content behind it is grounds for permanent removal from the LQ Community.

d. Attribution of collective work

LegalQuants distils contributions from LQ Community members into published products (LQDigest, LQBrain, LQMCP, and others). Contributions are anonymised by default; a member is not identified in a published product without their permission. The full licence and attribution model is clauses B1 and B3 of our Member Terms.

e. No cold-pitching other members

Sharing what you have built is encouraged and expected. Using LQ channels or the member directory as a lead list to cold-pitch commercial services, solicit clients, recruit for your firm, or sell products to other members is not permitted. If you are unsure whether a message crosses that line, ask admin@legalquants.com before sending it.

7. The LegalQuants team

LegalQuants is currently run by two cofounders. We do not have any employees at this time. Only the cofounders hold @legalquants.com email addresses; individual @legalquants.com addresses are not issued to LQ Community members, LQ Residency mentors or participants, LQ Assess candidates, or any other non-employee. Anybody presenting themselves as a LegalQuants employee, or corresponding from an @legalquants.com address other than the cofounders', is misrepresenting.

Any inquiries — including approval requests for the rules in section 4 and asset requests for section 5 — should be sent to admin@legalquants.com.

8. Verifying membership or employment

To check whether someone is an LQ Community member, see our public directory at legalquants.com/community. For any other verification, including employment, contact admin@legalquants.com.