Brand

Brand Guidelines

How to describe LegalQuants, the names of its programmes, and how to use the LegalQuants logo.

BRAND GUIDELINES

For journalists, event organisers, partners drafting an announcement, and members who would like a ready-made line.

Naming convention

LegalQuants — one word, capital L and Q, always plural. The company.
LQ — the accepted short form. Refers to the company, never to a person.
legal quant — two words, lowercase except at the start of a sentence. The person, and the industry role.
member of the LegalQuants community — the only label for a person admitted. Shorten to member after first use.
LegalQuants Community — the name of the space where members talk, meet and exchange ideas.
Do not write LegalQuant. It mixes the company name with the person label and reads as one invented individual.
Do not write Legal Quants as two words when you mean the company.
Do not capitalise Legal Quant as a title or credential. No such certification exists.
Do not describe LegalQuants as a community or a network. Those words are fine for other organisations. The community is one of the things LegalQuants runs: write “the LegalQuants community”, never “LegalQuants is a community”.

How to describe LegalQuants

Short version

LegalQuants finds, vets, trains and deploys legal quants.

Long version

LegalQuants finds, vets, trains and deploys legal quants.Founded in mid-2026 by Jamie Tso and Raymond Sun, it runs the LegalQuants Residency, a four-week mentored build programme for senior practising lawyers; LQ Assess, an observed work session used as its admissions floor; and LegalQuants Community, a community of admitted members. LegalQuants is an open-source contributor to Anthropic's Claude for Legal plugin; its community-built plugins for everyday BigLaw work launch as part of the OpenAI for Law ecosystem.

Neutral encyclopedic description

LegalQuants is a private company that trains and vets lawyers who build their own software to practise law, and introduces them to firms and companies seeking to hire them. Its main programme is the LegalQuants Residency, a four-week programme in which a lawyer builds a working tool under a senior mentor. Admission to its membership comes through that programme, through an observed assessment called LQ Assess, or by invitation, and admitted members appear in a public directory. The company was founded in 2026 by Jamie Tso, a former Clifford Chance funds lawyer, and Raymond Sun, an Australian technology lawyer, and grew out of a WhatsApp group Tso started in November 2025. Tso coined the term legal quant in an essay published in January 2026.

The LegalQuants Universe

LegalQuants (or LQ) is a private company and the master brand. Beneath it are a few sub-brands under the LegalQuants universe. There is no second logo.

Sub-brand	What it is	Public
LQ Academy	The LegalQuants Residency and LQ Assess	Yes
LQ Labs	Collective open-source work by members, including LQAI	Yes
LegalQuants Community	The member directory and members’ portal	Yes
LQ Media	Podcast, LQ Digest, Substack, roundtables	Yes

LegalQuants and the LQ mark are registered trademarks. Use of the name, the mark, or any derivative is governed by these guidelines and by our Terms of Use.

Logo and visual identity

LegalQuants and the LQ mark are registered trademarks. LegalQuants provides official logo assets in three forms. Do not redraw, retype, or recolour the mark; always use the prescribed logo images.

lq-mark — primary. Use on light backgrounds.

lq-mark-reversed — use on dark backgrounds.

LegalQuants

lq-lockup (and -reversed) — when the name is needed alongside the tile.

The mark

lq-mark— primary. Charcoal tile with white “LQ”. Use on light backgrounds.
lq-mark-reversed — white tile with charcoal “LQ”. Use on dark or photographic backgrounds.
lq-lockup (and lq-lockup-reversed) — the mark alongside the full “LegalQuants” wordmark. Use only when the layout calls for the name, not the tile.

Files

Formats: SVG (vector, all text converted to outlines) and transparent PNG at 1024 px tall. The SVG scales to any size; use the PNG where vector isn't supported.
Default to lq-mark. Switch to -reversed on dark or photographic backgrounds. Use the lockup only if the layout calls for the name.

Colours

Charcoal #2D2D2D and White #FFFFFF only. No other colours, tints, or gradients.

Clear space

Keep clear space at least the height of the letter “L” on all four sides of the mark, free of other logos, text, or edges.

Minimum size

Mark: 24 px on screen / 8 mm in print.
Lockup: 32 px on screen / 12 mm in print.

Please don't

Recolour the mark, or add gradients, shadows, outlines, or 3D effects.
Stretch, rotate, or crop the tile, or place the letters without the tile.
Retype “LQ” or “LegalQuants” in another font — always use the prescribed logo images.
Combine the mark with another logo into a single lockup, or use it in a way that implies certification, endorsement, or exclusivity.
Use the mark on any surface — website, deck, event, merchandise, publication — outside of your own public profile page, without formal written approval.

Requesting assets

Request the prescribed logo images, and permission for any use beyond your own public profile page, from admin@legalquants.com. Co-branded materials, event branding, merchandise, and marketing materials require written approval for each specific use.

Questions about how to describe LegalQuants, use its name, or request logo assets? Write to admin@legalquants.com.